NFT Drops 101: The Do's and Don'ts for Every Release

NFT Drops 101: The Do's and Don'ts for Every Release

Whether it's your first or tenth, releasing an NFT collection can be an exciting and nerve-racking. 

You've poured your heart and soul into your creation, and now it's time to share it with the world.

But with so many unknowns and variables at play, it's easy to feel overwhelmed.

We're here to help! 

We've put together a list of do's and don'ts to guide you through your NFT drop and set you up for success:

Do: Get the Word Out

Promoting your NFT in advance is a must-do. You want to create excitement and anticipation for your drop day. Use your social media accounts to list your NFT on your profile, talk about what inspired it, and build hype for the big moment. This will ensure that you have an audience eagerly waiting to snatch up your NFT when it goes live.

For example: Sam Addeo links their Shopify account to their Spotify profile and other social media accounts, making it easy for fans to buy their merchandise (and NFTs!). By selling their products where their fans already are, Sam can connect and engage with their audience.


Don't: Forget to Connect with Your Community

Your community is your biggest asset, so it's crucial to engage with them and build relationships. Connect with fellow NFT creators and collectors in your niche, participate in discussions on Discord, and respond to comments and feedback from your audience. 

For example: All Them Witches invites fans to join their Discord community when claiming their NFT. By doing this, fans can connect with the band and other fans, share their thoughts and experiences, and stay up-to-date with the latest news and updates. This is a great way to build a community around your music and engage with your audience in a meaningful way.


Do: Offer Exclusive Value to Buyers

One way to set your NFT apart from the rest is by offering exclusive value to your buyers. This could include access to future NFT releases, personalized experiences, or other unique benefits. By offering something truly special, you can create a sense of exclusivity and loyalty among your fan base. And the best part? We've got a whole list of ideas ready for you to try out!

Don't: Overprice Your NFT

Pricing your NFT can be tricky. Research the market and understand what other NFTs are selling for in your niche. Overpricing your NFT can turn off potential buyers and hurt your launch day, so be sure to strike a balance between pricing and value to make the most of your big debut.


Do: Prepare for the Unexpected

NFT drop day can be unpredictable, so it's crucial to have a plan in place for any unexpected issues that may arise. Make sure to have a backup plan for technical difficulties, and communicate transparently with your audience about any changes or delays.

For example: Sara Evans created a one-page graphic for social media that guided first-time NFT buyers through the NFT process. This is an example of how artists can provide helpful resources and information to their fans, making it easier to onboard them into Web3 and allow fans to support them directly.


Don't: Forget About Post-Launch Activities

Your NFT launch day is just the beginning of your journey. After your NFT goes live, you'll need to keep the momentum going. This could include offering exclusive content to buyers, engaging with your audience on social media, or creating new NFT releases. Don't forget about post-launch activities if you want to build a thriving community around your work.

And finally, don't forget to pat yourself on the back and celebrate your success! Releasing an NFT is a huge milestone, so take a moment to reflect on how far you've come. Share your excitement with your supporters, and keep pushing the limits of what's possible with NFTs.


Ready to Get Started?

You can easily install Single in your Shopify store and jump in solo, or hit us up if you're working on a bigger project and could use some extra support. We're here to help!