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The Big Picture
Case Studies

The Big Picture

Using the same platform that propelled them to stardom, the Flatbush Zombies selflessly strive for widespread equality Hailing from the Flatbush neighborhood of Brooklyn, lifelong friends Dimitri ...

Case StudiesHAIM’s Fortitude in the Face of Adversity

HAIM’s Fortitude in the Face of Adversity

The pandemic raises an unprecedented challenge for musicians, but HAIM refuses to slow down. For over ten years, San Fernando Valley natives Danielle, Este, and Alana Haim have been turning the he...

Vinyl's Resurgence Against the Odds

Vinyl's Resurgence Against the Odds

In the age of streaming, vinyl continues to boom For much of the past ten years, music listening for a majority of people has been directly tied to streaming services. Be it Spotify, Apple Music, ...

Case StudiesTommy Emmanuel Brings Sunshine to a Cloudy World

Tommy Emmanuel Brings Sunshine to a Cloudy World

The prolific Australian guitarist’s livestream demonstrates the power of bringing music to fans in quarantine Following the release of his latest studio album “The Best of Tommysongs” on May 8th, ...

Case StudiesThe Light and The Dark: Delta Rae’s Unprecedented Victory for Independent Musicians

The Light and The Dark: Delta Rae’s Unprecedented Victory for Independent Musicians

Nashville locals prove that success beyond major labels is as attainable as ever As a musician, there is no greater gamble than going independent. Without the financial support provided by a recor...

Case StudiesMac Miller's "Circles": The Art of the Posthumous Release

Mac Miller's "Circles": The Art of the Posthumous Release

How the Miller family redefined the promotion of a late artist’s music As social media and direct to consumer services continue to boom, fans are more closely connected to their favorite artists...

Case StudiesJACKBOYS: A Visual Case Study

JACKBOYS: A Visual Case Study

In 2018, Travis Scott released Astroworld and the associated earth-shattering merch campaign. We were all left wondering - how could Travis possibly follow that up? Here’s how the Cactus Jack team ...