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Rethinking the Superfan Opportunity: It’s All About Relationship

Find out why it's crucial to focus on building direct relationships with superfans on your own channel to avoid the risks of relying solely on external platforms for monetization.

MembershipsThe Art of Cultivating True Superfans with Griffin Schwab

The Art of Cultivating True Superfans with Griffin Schwab

With intense pressure on artists to chase streams and sales, Futurebirds took a different approach: cultivating true superfans by making fan love the focus. We spoke with Red Light's Griffin Schwa...

How to Get Started on Shopify as an Artist

How to Get Started on Shopify as an Artist

Are you a music artist looking to sell merchandise and connect with fans? Learn how to set up your online store on Shopify, create a fan club, and sell directly to your fans.

MusicUsher Teams Up With Skims for Steamy Album Promo

Usher Teams Up With Skims for Steamy Album Promo

Learn how R&B icon Usher teams up with Kim Kardashians Skims for a creative album promo - offering exclusive early album access to drive pre-release sales.

Case StudiesAugust Burns Red's 20th Anniversary Live in Shopify

August Burns Red's 20th Anniversary Live in Shopify

August Burns Red leveraged Single's pay-per-view platform to livestream their 20th anniversary concert directly in their Shopify store. Read how they provided VIP access to this milestone show for...

The band futurebirds who use shopify to power a fan club that rewards superfans with content, blogs, and more

Building a Loyal Fanbase: Beyond Discount Codes

Hooking new email subscribers with discount codes is common but has major drawbacks. To build real fan relationships, shift to a connection and community-driven model.

MembershipsWhen Social Media Isn't Enough: Building Real Fan Connections

When Social Media Isn't Enough: Building Real Fan Connections

Lessons from relaunching Sara Evans' fan club on how to cultivate lifelong superfans by offering exclusive access, content, and experiences.