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Tunes and Tactics: The Strategies Behind November's Music Releases
Announcements

Tunes and Tactics: The Strategies Behind November's Music Releases

This past month, we saw a ton of artists lean into the power of exclusive merch and unique album variants to connect with fans and move some units! From Dolly Parton's chart-topping album to Blink...

AnnouncementsReel Talk: How Shopify Stores Used Video in November

Reel Talk: How Shopify Stores Used Video in November

This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify with the help ...

Case StudiesFantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party

Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party

Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own s...

Memberships3 Ways Record Labels Can Drive Reach and Revenue on Shopify

3 Ways Record Labels Can Drive Reach and Revenue on Shopify

Let's face it—outside of album cycles, traditional promo tactics like sharing store links and promoting merch alone just aren't cutting it these days. Fans crave experiences that fuel their passio...

How GWAR Re-Aired a Fan-Favorite Show on Shopify

How GWAR Re-Aired a Fan-Favorite Show on Shopify

GWAR, an iconic band with a dedicated global fanbase, wanted to re-air one of their shows at different times to cater to fans across various time zones. This idea aimed to provide a shared experie...

Case StudiesHow Musical Duo MTVoid Leveraged Livestreaming on Shopify to Promote Their New Album "Matter's Knot Pt. 1"

How Musical Duo MTVoid Leveraged Livestreaming on Shopify to Promote Their New Album "Matter's Knot Pt. 1"

When it came time to promote their new album "Matter's Knot Pt. 1," musical duo MTVoid, comprised of Justin Chancellor (Tool) and Peter Mohamed (Sweet Noise) envisioned something beyond traditiona...

Case StudiesHigh Button Sports Unveils "The Vault" for On-Demand Live Hockey

High Button Sports Unveils "The Vault" for On-Demand Live Hockey

High Button Sports (HBS), a sports entertainment and video production company specializing in youth hockey, envisioned an ESPN-like hub for showcasing young talent. Determined to create a platform...