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July has been a headliner month with artists and brands on Shopify hosting an amazing array of video experiences. Let's take a peek into how they've used Single's video tools to...

You've laid the groundwork with your membership tiers. Now, it's time to get real about the perks for each level—offering value that sustains member engagement and brings in new sign-ups....

Amid a non-stop tour and continuous sell-out shows, country star Lainey Wilson sought a personal way to thank her biggest fans, the Fast Lainers fan club. She decided on a...

Imagine a concert where your favorite pop star's cardigan becomes an NFT, and attending that concert introduces thousands to the world of blockchain. This blend of the physical and digital...

There's something special about a fan club, especially one linked to the iconic 'All New' Mickey Mouse Club.  It's more than nostalgia—it's about growth, evolution, and carrying forward a legacy....

In the music scene, an artist's strategy for reaching fans can be as important as the tunes themselves. In June, musicians like Finger Eleven, Killer Mike, Drew Holcomb and The...