Get tips, inspiration, and resources for going direct to fan on Shopify.

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Level Up Your Music Marketing by Engaging Every Fan Layer

Engaging every level of fandom is key for artists today. Learn tangible strategies to map, target, and convert casual listeners into diehard fans. With a layered approach across social, email, and ...

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Insider Strategies Your Favorite Artists Use to Top the Charts

Discover how to get your music sales counted for Billboard chart rankings. Learn which sales channels matter, strategies to maximize reported sales, and tools to automate reporting.

MusicShopify Merch Playbook - Fan Activations That Drive Sales

The Shopify Merch Playbook: 4 Fan Activations That Drive Sales

For many artists and creators, selling merch feels like an easy win. Set up a Shopify store, upload some cool designs, and watch the orders roll in, right? Not quite. A merch store that foc...

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Eric Church Future-Proofs Fandom with Solana-based Digital Deeds to His Nashville Bar

Ten-time GRAMMY nominee Eric Church gifted over 100,000 digital collectibles to loyal fans through Single's web3 plugin for Shopify, leveraging blockchain technology to strengthen direct co...

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How to Repurpose Content and Reengage Fans as an Artist

Learn 4 tactics to recycle your content and engage with superfans effectively. Don't let your hard work go to waste - repurpose and reconnect with your audience.

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The Power of Direct Fan Engagement

Don't miss out on major direct-to-fan opportunities by just posting content to social media. Find out how artists like Conan Gray and Daniel Donato are driving the change by debuting new content st...

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Fan Packs: How Top Artists Are Selling Music and Merch in 2024

Billboard reintroduces album and merch bundles as "Fan Packs," empowering artists to creatively reward loyal fans and boost sales. See how stars like Justice, Bethel, and Lil Dicky drive fan engage...