The Case for Site + Store Consolidation
If you’re maintaining a separate website and ecommerce store, you’re losing money...
The Power of Deluxe: How You Can Benefit from Expanding Your Music Release
Deluxe album versions and unique follow-on releases are commonplace with successful artists as clever strategies to engage fans and increase sales. These expanded editions offer bonus tracks, r...
D2C Exclusives Help SZA Secure Her Spot in R&B History
SOS is the first R&B album by a woman to spend its first four weeks at No. 1 on the Billboard 200 this century Last Thursday Top Dawg Entertainment launched several SOS deluxe digital albums th...
The Complete Guide to Releasing Your Music
You’ve recorded your music, gotten your masters, chosen your album artwork and you’re ready to release your music. There’s a lot to think about to ensure you’re reaching the most possible people –...
Your Post-Release Playbook: 6 Strategies Major Label Artists Use to Maximize Their Sales
Congratulations on releasing your new music! Now it’s time to drive some sales. To keep your music top-of-mind and drive fans back to your shop, it's essential to have a post-release plan in place...
Limited Offers Lessons from Billie Eilish, Migos, and Taylor Swift
If you're looking for a way to make your releases stand out and really connect with your fans, limited offers might be just what you need. These offers create a sense of urgency and exclusivity,...
5 Ways to Use Video Directly in Your Artist Shopify Store
Video is an incredibly powerful medium for connecting with fans and promoting yourself. Traditionally, artists have leaned on platforms like YouTube, Instagram, or Twitch to post videos or host ...