Making the Most of the Night Before Your Release
There's something incredibly electrifying about the night before a music release. It's a moment pulsating with anticipation, excitement, and a dash of nervous energy. You might think it's a bit la...
Tunes and Tactics: The Strategies Behind May's Music Releases
Dropping new music isn't just about the songs; it's also about the strategy behind the release. This past month, we've seen top artists like Beyoncé, Kendrick Lamar, Kodak Black, Kesha, and Lainey...
Timing to a T: Music Marketing Lessons from Nickelback & Jelly Roll
When it comes to music marketing, timing is everything. Nickelback and Jelly Roll are proof of this. From discount albums on Cinco de Mayo to Mother’s Day bundles, these artists have found creativ...
Boosting Album Pre-Orders with a High Note: The Jelly Roll 4/20 Event
Jelly Roll, the American singer, rapper, and songwriter known for his collaborations with some of the biggest names in the industry, recently teamed up with Single, Manhead Merch, and MTheory to cr...
When One Release Isn't Enough: The Case for Re-Issuing Your Album
For many artists, dropping an album is just the start of a long promotional cycle. To keep momentum going and win over new fans, many artists opt to "re-release" their albums, spicing them up wit...
9 Pro Moves to Boost Album Sales
As an artist, there's nothing quite like the feeling of fans buying your music. That great news is, there are loads of ways to get your fans hyped about your release and boost those album sales! ...
The Art of a Successful Pre-Order Campaign: Crush It Like the Pros
A killer pre-order campaign can make a huge difference in generating early buzz and sales for an album release. But with so many artists putting out music these days, how do you make yours stand ou...