For Slaughter to Prevail, the hard-hitting Russian Deathcore band, their Moscow concert wasn't just about that one electrifying night. It was all about capturing the raw energy of a historic, sol...
By Norse: Turning Epic Past Gigs into On-Demand Hits on Shopify
Meet By Norse, the place to be for everything cool in Norse culture. Founded by Einar Selvik, Ivar Bjørnson, and Simon Füllemann, they've thrown some awesome events, brewed a unique ale called “Alu...
Kings Kaleidoscope Partners with IJM to Fight Injustice on Tour
Indie favorites Kings Kaleidoscope hit the road this summer with a mission close to their hearts –– fighting human trafficking and slavery. To do so, they teamed up with the International Justice ...
Victory Streams Last Minute Rooftop Event with Roc Nation
Roc Nation recently held an intimate, industry-only showcase for the gospel artist Victory on the label's NYC rooftop. The night before the show, the team came up with a fun idea... why not let Vi...
Reel Talk: How Shopify Stores Used Video in August
August 2023 was a bang up month for the music industry when it comes to fan engagement and merchandising. From intimate acoustic sets to album listening parties, musicians and their teams found un...
Beauty School Dropout's "Dropout Closet": A Virtual T-Shirt Cutting Party & Acoustic Performance
If you're a fan of Beauty School Dropout, you've likely seen how Colie Hutzler, a band member, uniquely cuts his tees—an iconic look recognized by nearly every fan. What if you could join Colie for...
Nightly Celebrates "Wear Your Heart Out" Vinyl Drop with Intimate Signing Livestream
The rising indie pop band Nightly has made a name for themselves with infectious melodies and vulnerable lyrics. Now with their highly anticipated album "Wear Your Heart Out" set to release on Aug...