How Sara Evans' Fan Club Powers Super Fan Experiences
After more than 20 years of releasing music, Sara has a dedicated fan base, which presented a great opportunity - the chance to create something special for them. Her goal: deliver unique, exclusi...
4 Easy Ways to Rewards Fans on Shopify
Got a fan club or thinking about starting one? Time to breathe easy, because Single makes it incredibly easy to set up and automate your fan club perks, all in one convenient place — your Shopify...
Tunes and Tactics: The Strategies Behind November's Music Releases
This past month, we saw a ton of artists lean into the power of exclusive merch and unique album variants to connect with fans and move some units! From Dolly Parton's chart-topping album to Blink...
Reel Talk: How Shopify Stores Used Video in November
This month saw a mix of interactive live events, exclusive content, and one-of-a-kind fan experiences. Let's take a look back at what worked and how they did it - right from Shopify with the help ...
Fantasy Records Unveils Taking Back Sunday’s Album with Exclusive Listening Party
Fantasy Records envisioned something more than a standard release for Taking Back Sunday's latest album. They set out to host a unique and exclusive event right on the band's own s...
3 Ways Record Labels Can Drive Reach and Revenue on Shopify
Let's face it—outside of album cycles, traditional promo tactics like sharing store links and promoting merch alone just aren't cutting it these days. Fans crave experiences that fuel their passio...
How GWAR Re-Aired a Fan-Favorite Show on Shopify
GWAR, an iconic band with a dedicated global fanbase, wanted to re-air one of their shows at different times to cater to fans across various time zones. This idea aimed to provide a shared experie...