Victory Streams Last Minute Rooftop Event with Roc Nation
Roc Nation recently held an intimate, industry-only showcase for the gospel artist Victory on the label's NYC rooftop. The night before the show, the team came up with a fun idea... why not let Vi...
Reel Talk: How Shopify Stores Used Video in August
August 2023 was a bang up month for the music industry when it comes to fan engagement and merchandising. From intimate acoustic sets to album listening parties, musicians and their teams found un...
The Power of Free Memberships in Your Monetization Strategy
When you're crafting a membership program, it's easy to focus on the tiered options that will generate revenue. However, an often-overlooked yet invaluable component is the free membership tier. Fa...
Tunes and Tactics: The Strategies Behind August's Music Releases
With standout releases from Travis Scott, Russ, Trippie Redd and more, August was a big month for music. Let's break down the key strategies. Travis Scott: 'Circus Maximus' Album & Film Aft...
Beauty School Dropout's "Dropout Closet": A Virtual T-Shirt Cutting Party & Acoustic Performance
If you're a fan of Beauty School Dropout, you've likely seen how Colie Hutzler, a band member, uniquely cuts his tees—an iconic look recognized by nearly every fan. What if you could join Colie for...
How to Structure and Price Your Membership Tiers
When it comes to setting up the core bones of your membership, there are three big factors to consider: How often will it renew How many tiers will it have How much will those tiers cost As a...
Nightly Celebrates "Wear Your Heart Out" Vinyl Drop with Intimate Signing Livestream
The rising indie pop band Nightly has made a name for themselves with infectious melodies and vulnerable lyrics. Now with their highly anticipated album "Wear Your Heart Out" set to release on Aug...