From TikTok Virality to Members-Only Livestreams on Shopify
Burn the Jukebox, an indie sensation that captivated TikTok audiences, faced a common challenge - moving beyond social media to control their content, community, and revenue. Their answer? Single's...
Kings Kaleidoscope Partners with IJM to Fight Injustice on Tour
Indie favorites Kings Kaleidoscope hit the road this summer with a mission close to their hearts –– fighting human trafficking and slavery. To do so, they teamed up with the International Justice ...
Victory Streams Last Minute Rooftop Event with Roc Nation
Roc Nation recently held an intimate, industry-only showcase for the gospel artist Victory on the label's NYC rooftop. The night before the show, the team came up with a fun idea... why not let Vi...
Beauty School Dropout's "Dropout Closet": A Virtual T-Shirt Cutting Party & Acoustic Performance
If you're a fan of Beauty School Dropout, you've likely seen how Colie Hutzler, a band member, uniquely cuts his tees—an iconic look recognized by nearly every fan. What if you could join Colie for...
Nightly Celebrates "Wear Your Heart Out" Vinyl Drop with Intimate Signing Livestream
The rising indie pop band Nightly has made a name for themselves with infectious melodies and vulnerable lyrics. Now with their highly anticipated album "Wear Your Heart Out" set to release on Aug...
Celebrating Two Decades of 'Restless': Sara Evans Pays Tribute to Fans with Virtual Concert
It's been twenty years since Sara Evans' 'Restless' album burst onto the country music scene. To celebrate its 20th anniversary, Sara and her team at MTheory and Sparkart planned a tribute conce...
Travis Scott's Virtual Concert Live Stream: Circus Maximus
From Giza to Rome with "Utopia" When Travis Scott's highly-anticipated Pyramid of Giza concert was suddenly canceled, it seemed his grand plans for a blowout 'Utopia' album launch show were crushed...