
Rethinking the Superfan Opportunity: It’s All About Relationship
Find out why it's crucial to focus on building direct relationships with superfans on your own channel to avoid the risks of relying solely on external platforms for monetization.

The Art of Cultivating True Superfans with Griffin Schwab
With intense pressure on artists to chase streams and sales, Futurebirds took a different approach: cultivating true superfans by making fan love the focus. We spoke with Red Light's Griffin Schwa...

How to Get Started on Shopify as an Artist
Are you a music artist looking to sell merchandise and connect with fans? Learn how to set up your online store on Shopify, create a fan club, and sell directly to your fans.

Usher Teams Up With Skims for Steamy Album Promo
Learn how R&B icon Usher teams up with Kim Kardashians Skims for a creative album promo - offering exclusive early album access to drive pre-release sales.

15 Unique Rewards for Your Fan Club
Elevate Your Fan Community Experience with These Exclusive Perks Running a fan club but stuck on what to offer? We've got you covered. Here's a curated list of 15 unique reward ideas that'll make y...

August Burns Red's 20th Anniversary Live in Shopify
August Burns Red leveraged Single's pay-per-view platform to livestream their 20th anniversary concert directly in their Shopify store. Read how they provided VIP access to this milestone show for...

Building a Loyal Fanbase: Beyond Discount Codes
Hooking new email subscribers with discount codes is common but has major drawbacks. To build real fan relationships, shift to a connection and community-driven model.