Blog

Get tips, inspiration, and resources for going direct to fan on Shopify.

Beauty School Dropout's "Dropout Closet": A Virtual T-Shirt Cutting Party & Acoustic Performance
Case Studies

Beauty School Dropout's "Dropout Closet": A Virtual T-Shirt Cutting Party & Acoustic Performance

If you're a fan of Beauty School Dropout, you've likely seen how Colie Hutzler, a band member, uniquely cuts his tees—an iconic look recognized by nearly every fan. What if you could join Colie for...

MembershipsHow to Structure and Price Your Membership Tiers

How to Structure and Price Your Membership Tiers

When it comes to setting up the core bones of your membership, there are three big factors to consider:  How often will it renew  How many tiers will it have  How much will those tiers cost  As a...

Case StudiesNightly Celebrates "Wear Your Heart Out" Vinyl Drop with Intimate Signing Livestream

Nightly Celebrates "Wear Your Heart Out" Vinyl Drop with Intimate Signing Livestream

The rising indie pop band Nightly has made a name for themselves with infectious melodies and vulnerable lyrics.  Now with their highly anticipated album "Wear Your Heart Out" set to release on Aug...

Case StudiesCelebrating Two Decades of 'Restless': Sara Evans Pays Tribute to Fans with Virtual Concert

Celebrating Two Decades of 'Restless': Sara Evans Pays Tribute to Fans with Virtual Concert

It's been twenty years since Sara Evans' 'Restless' album burst onto the country music scene.  To celebrate its 20th anniversary, Sara and her team at MTheory and Sparkart planned a tribute conce...

Case StudiesTravis Scott's Virtual Concert Live Stream: Circus Maximus

Travis Scott's Virtual Concert Live Stream: Circus Maximus

From Giza to Rome with "Utopia" When Travis Scott's highly-anticipated Pyramid of Giza concert was suddenly canceled, it seemed his grand plans for a blowout 'Utopia' album launch show were crushed...

VideoYou Have 24 Hours Until Your Stream! Use This Final Checklist Before Going Live

You Have 24 Hours Until Your Stream! Use This Final Checklist Before Going Live

Live streaming is an exciting way to connect with an audience, but the final 24 hours leading up to the event can be critical. With the anticipation building, it's crucial to have everyth...

Case StudiesLive from Everywhere: U2’s Global Live Stream Celebrating Zooropa’s 30th Anniversary

Live from Everywhere: U2’s Global Live Stream Celebrating Zooropa’s 30th Anniversary

Three decades have passed since U2's 'Zooropa' made its global debut, and the album still reverberates in the hearts of fans. On the 30th anniversary of this iconic album, U2 partnered with Merch T...