Blog

Get tips, inspiration, and resources for going direct to fan on Shopify.

You Have 24 Hours Until Your Stream! Use This Final Checklist Before Going Live
Video

You Have 24 Hours Until Your Stream! Use This Final Checklist Before Going Live

Live streaming is an exciting way to connect with an audience, but the final 24 hours leading up to the event can be critical. With the anticipation building, it's crucial to have everyth...

Case StudiesLive from Everywhere: U2’s Global Live Stream Celebrating Zooropa’s 30th Anniversary

Live from Everywhere: U2’s Global Live Stream Celebrating Zooropa’s 30th Anniversary

Three decades have passed since U2's 'Zooropa' made its global debut, and the album still reverberates in the hearts of fans. On the 30th anniversary of this iconic album, U2 partnered with Merch T...

Case StudiesSolence Brings Live (Stream) Energy to Screens Everywhere

Solence Brings Live (Stream) Energy to Screens Everywhere

Solence, the Swedish rock sensation, famed for their electrifying live performances, set out to bring the same raw energy directly to their fans' screens. On July 21, 2023, they joined forces wit...

AnnouncementsTunes and Tactics: The Strategies Behind July's Music Releases

Tunes and Tactics: The Strategies Behind July's Music Releases

With standout releases from Travis Scott, Staind, and Asking Alexandria, July was a lively month for music. Let's take a closer look at these tunes, and the strategies that shaped their release.  ...

AnnouncementsReel Talk: How Shopify Stores Used Video in July

Reel Talk: How Shopify Stores Used Video in July

July has been a headliner month with artists and brands on Shopify hosting an amazing array of video experiences. Let's take a peek into how they've used Single's video tools to transform their S...

MembershipsPicking Your Perks: What Goes Into Each Membership Tier?

Picking Your Perks: What Goes Into Each Membership Tier?

You've laid the groundwork with your membership tiers. Now, it's time to get real about the perks for each level—offering value that sustains member engagement and brings in new sign-ups. Read on f...

Case StudiesLivestream Love: Lainey Wilson's Heartfelt Thanks to Her Fan Club

Livestream Love: Lainey Wilson's Heartfelt Thanks to Her Fan Club

Amid a non-stop tour and continuous sell-out shows, country star Lainey Wilson sought a personal way to thank her biggest fans, the Fast Lainers fan club. She decided on a dedicated livestream, ho...